Ever Hear of the Term A/B Split?

Test offers to determine the effectiveness of your marketing efforts.

Test offers to determine the effectiveness of your marketing efforts.

Curious How Text Message Marketing Competes With Social Media Marketing? Run an A/B Split Campaign

To small businesses, this may be a new term for them. The A-B split is a method of testing the effectiveness of marketing methods or media. So, run a campaign specifically to your mobile database of customers on one day. Make a compelling offer that is available JUST for them and JUST for that day.

Follow that up with an offer the NEXT day and post that ONLY on social media. Again, make sure your offer is good for JUST that one day.

Results for this test show that TEXT drove more than 4x the number of customer visits vs. Social (check-ins shown in orange)

Results for this test show that TEXT drove more than 4x the number of customer visits vs. Social (check-ins shown in orange)

Now Compare The Results

Analytics in A/B testing for A Boutique. May 15 a text was sent about sales event. May 16 it was announced on social media. https://www.mobilehigh5.com

mobilehigh5 Text Message Marketing Leave a comment May 17, 2019 1 Minute