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Texting or SMS Marketing

SMS-Marketing-Text-Message-Marketing-Text-MessagingService

SMS Marketing or Text Message Marketing promotes your business directly to prospective customers. It is an effective way to promote products, services, and events.  Besides, sending SMS messages can help increase customer retention.  Loyalty programs using Text Message Marketing have higher rates of success.

Table of Contents

WHAT IS SMS MARKETING?

SMS stands for Short Message Service.  SMS Marketing is marketing messages sent directly to Mobile phones in the form of Texts or SMS.  These messages are short and direct; they contain promotions, sales, coupon codes, and announcement messages.  Texts can include link to a landing page.  They catch attention and inspire quick action.

In the beginning, the SMS service was for personal messages.  Twitter has made this short message famous over the last few years.  It has been used by Big Brands successfully for more than ten years.  But in the previous few years, businesses have started using SMS to send marketing messages.  They benefit from conveying a powerful statement in 160 characters for less.

SMS marketing uses text messages to promote business products or services.  Therefore, it is also known as Texting or Business Texting.  It is a great way to reach inaccessible customers via other advertising or marketing.

It has become a marketing channel.  It has many forms, tools, best practices, and use cases.

These messages are delivered directly to Mobile phones as text messages.  Thus, its reach and accessibility far exceed all other digital marketing channels.

VARIOUS FORMS OF SMS MARKETING

Mobile Marketing can take many forms; it depends on the use case or the degree to which a business wants to engage its audience.

As a result, simple text messages create a connection after a prospect, or a customer takes a specific action.

Some examples are:

– A confirmation message after requesting a quote or information from a prospect.

– A Thank you message after an order or an online purchase

– Invitation to a VIP-only sale or event

– A text is sent to let the customer know their table or order is ready

– Provide curbside pickup services or curbside product delivery

– Two-way communication messages engage prospects, provide information, and answer questions

– Coupons, special pricing, and other promotional messages get sent to promote sales

Loyal customers stay informed of their Loyalty reward status and benefits.

Other forms exist, but the above ones are the most common.

TOOLS USED FOR TEXTING OR SMS MARKETING

 

A) SMARTPHONE

Convenience and accessibility are the main reasons texts are successful in marketing.

Over 84% of the world’s population owns a smartphone.  Every smartphone is capable of sending and receiving SMS or Texts.

In addition, most service providers do not charge extra for sending or receiving texts.

Most people have their phones on from when they wake up to when they sleep.  They feel like their phones are attached to them.

Therefore, constantly checking messages has become a human condition.

Thus, reaching prospects and customers via texting is highly successful.  Every Smart Phone is the best tool for marketers.  And today, it is in every prospect’s hand.

B) SMS MARKETING PLATFORM

We offer a platform with expert services.  We custom design and set the strategic direction of the campaign.  Also, provide ongoing management and execution of SMS Marketing campaigns.  We ensure success by giving full-service marketing services.  Only large corporations with big budgets used to have access to powerful technologies and managed solutions like this.  Now, it is available to businesses of all sizes through Mobile High 5.

C) FULL-SERVICE SMS MARKETING AGENCY

Texting needs the art of writing sales pitches and calls to action within the 160-character limit.  The right words, visuals, message delivery trigger, and call-to-action mechanics impact the results.  Thus, a full-service marketing agency creates successful SMS Marketing campaigns and delivers results.

D) KEYS TO SUCCESS

In reality, the design of the program can create success or failure.  Customer action or in-action creates properly timed trigger messages.   Therefore, segmented messaging and strategic data collection are the keys to success.

THE GOAL OF SMS MARKETING CAMPAIGNS

There are three levels in the goal of these campaigns.

1) Build a database of opted-in prospects and customers.  Thus, it gives proper permissions for compliance.  These individuals have given consent to receive messages from your business.  Therefore, they are reading, engaging, and performing the call-to-action.

2) Win, delight, and create loyal customers by sending special offers, discounts, product updates, coupons, promotions, and reminders.  These timely messages make your customers feel special.  They keep your business top-of-mind during purchasing decisions.

3) Reach prospects and customers wherever they are—no need for an App download or a password.

BENEFITS OF TEXTING OR SMS MARKETING

a) Own your Data: Unlike Social Media and paid Ad channels, in Text Messaging Service, you own your customer data.

b) Build direct relationships with the subjects of your marketing campaigns.

c) The highest rate of engagement.  Texts have over a 98% open rate.  At the same time, emails have a 16% available rate.

d) Have live conversations via two-way texting.  Thus, promoting customer engagement.

e) Promotions, reminders, and product information are easily accessible, thus making order placing easy.

f) Have confidence your messages will bring results.

BEST PRACTICES FOR TEXT MARKETING

Success in Text Marketing, or Texting for Business, depends upon implementing best practices and adhering to related Laws.  Law stipulates that unsolicited texting is not allowed.  Any violations have hefty penalties.  That is why our phones get fewer texts than emails in our inboxes.

Click here to learn more about the Opt-in rules

HOW TO GET STARTED WITH SMS MARKETING

We are a full-service Texting Message Marketing agency.  We have a proprietary platform that makes enterprise-level tools available for your business.

Our team has decades of marketing experience driving growth.  Thus, we deliver success for businesses of all sizes.

It is easy to get started.  Call us at (484)325-5725